STRATEGIES TO INCREASE AWARENESS

Water educators use public relations strategies to raise awareness.

​​Outcome 1: The proportion of Coloradans in each river basin who can identify how water supports their quality of life, as well as the threats to and potential solutions for a sustainable water supply, increases.

SWEAP Strategies	Local Actions: EXAMPLES ONLY  ​Local = basin/watershed and community-scale
1a. ​Implement a multi-channeled public relations and media campaign that can be applied at various scales throughout the state.	1a1. Work with Basin Roundtables/PEPO liaisons to adapt statewide messaging and campaign elements tailored to individual basins and audiences. 1a2. Work with local media outlets, community groups, nonprofit organizations and business to disseminate message and support campaign.