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STRATEGIES TO ENCOURAGE POSITIVE
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Water educators use social marketing strategies to encourage behavior changes.
Outcome 5: Participation in community discourse and decision processes about water at the state, regional and local levels increases.
SWEAP Strategies |
Local Actions: EXAMPLES ONLY Local = basin/watershed and community-scale |
5a. Curate a compendium of best practices for inclusive civic engagement. |
5a1. Integrate best practices in all outreach activities. |
5b. Ensure water discussions or decision-making processes are accessible, convenient, inclusive, and well-publicized. |
5b1. Work with program organizers and meeting coordinators to utilize best practices. 5b2. Facilitate community-based, neighborhood-focused “fireside chats” to solicit input from broader local audience. |
Outcome 6: Voters have access to factual information that addresses potential impacts to sustainable water resources in relevant issue areas.
SWEAP Strategies |
Local Actions: EXAMPLES ONLY Local = basin/watershed and community-scale |
6a. Provide factual information that can be used to analyze issues, policies or initiatives from a water perspective. |
6a1. Ensure local voter information sources have and understand the water analyses. |
6b. Encourage the incorporation of water-related impacts in voter information and forums. |
6b1. Work with local citizen groups, nonprofit and education organizations to disseminate the information and include it in their materials. |
Outcome 7: The proportion of Coloradans in each river basin that are demonstrating sustainable water behaviors increases.
SWEAP Strategies |
Local Actions: EXAMPLES ONLY Local = basin/watershed and community-scale |
7a. Identify sustainable water behaviors that are a priority for each basin. |
7a1. Convene local water educators to define behaviors important to the basin. 7a2. Define audience-specific opportunities and obstacles to desired behaviors. |
7b. Develop and implement social marketing strategies for behaviors that are identified as priorities, statewide and at the basin level. |
7b1. Review (and then update) projects and activities to move from awareness to behavior change (increase incentives, remove barriers). |
7c. Research and implement best practices for tracking the use of sustainable water behaviors in each region. |
7c1. Track local behavior change. |
